Carolina Stubb

Carolina Stubb, PhD has extensive work experience in marketing research and insights. Carolina is currently a Sales Director, Major Account, in Europe at Nepa, where they use data analysis and expertise to optimize marketing strategies for renowned clients such as IKEA and Coca-Cola. Prior to this role, they served as the Key Account Director and Senior Insights Manager, leading client relationships and providing valuable insights. Before joining Nepa, Carolina worked as a Marketing Researcher at the Stockholm School of Economics, where they conducted research in the field of marketing. Carolina also worked as a PhD Candidate and Lecturer in Marketing at Åbo Akademi University, focusing on influencer marketing and consumer behavior. Additionally, they gained experience as a Networking Facilitator at ESOMAR Congress, coordinating sessions and facilitating networking opportunities. Carolina's earlier experience includes being a Course Assistant in Marketing and an Insurance Agent, where they honed their customer handling and sales skills. Overall, Carolina Stubb, PhD brings a wealth of expertise in marketing research, data analysis, and client management to their current role as Sales Director at Nepa.

Carolina Stubb, PhD, completed their education at various institutions. Carolina earned their Doctor of Philosophy (PhD) in Economics and Business Administration from Åbo Akademi University between 2014 and 2019. Carolina also obtained a Master of Science (MSc) in Economics and Business Administration from the same university from 2012 to 2014. Additionally, Carolina pursued Master studies in Strategic Marketing at the University of Groningen in 2012-2013. For their undergraduate studies, they received a Bachelor of Science (BSc) in Economics and Business Administration from Åbo Akademi University from 2009 to 2012. Prior to that, they completed their matriculation exam at Pargas Gymnasium in 2004-2007. Moreover, Carolina participated in the Rotary Youth Exchange program at St. Mary's College in Wollongong, Australia during 2005-2006.