Peter Woodroffe

Peter Woodroffe is a seasoned professional with extensive experience in digital growth and analytics, currently serving as the Digital & Growth Director at Neptune since July 2025. Previous roles include Analytics Manager at B&Q from April 2024 to July 2025 and Head of Growth & Insight at Wiggle from February 2022 to April 2024, where Peter also held the position of Senior Growth Manager. Earlier experiences include serving as Digital Insight Manager and in Commercial Effectiveness at Carnival UK (P&O Cruises & Cunard) from June 2019 to February 2022, and holding a role in Commercial Development at Kingfisher plc from January 2018 to May 2019. Peter Woodroffe holds an Msci degree in Mathematics with Business Management from the University of Birmingham, attained between January 2009 and January 2013, and previously studied at Central Sussex College from January 2007 to January 2009.