Steve McFarland

Steve McFarland serves as the Senior Vice President of Incentive Optimization and Digital Operations at Neptune Retail Solutions, leveraging extensive experience in digital campaign management and strategy. Previously at Brand Networks, McFarland led high-budget digital campaigns for prominent retail and CPG clients, focusing on platforms such as Facebook and Instagram. McFarland has held various digital media leadership roles at Butler/Till, overseeing large media campaigns, and has contributed significantly to digital marketing efforts at Weis Markets. With a solid educational foundation in Applied Economics and Information Management from Cornell University and Syracuse University, respectively, McFarland combines analytical skills with creative digital marketing strategies to drive exceptional campaign performance and operational efficiencies.