Daniel Lajoie

Daniel Lajoie has extensive experience in programming and media strategy, currently serving as Programming Supervisor and previously as Programming Specialist at New England Sports Network (NESN) since November 2016. At NESN, Daniel utilizes Nielsen software for tracking ratings, distributes ratings to stakeholders, manages programming logistics, and creates promotional messaging. Prior to NESN, Daniel worked as an Insights and Media Strategy Analyst at NBCUniversal Media, LLC, focusing on growth opportunities and viewing trends. Earlier roles include Production Manager and Student Supervisor at UMass Catering, and several internships in sports media, including at WCVB Channel 5 Boston and the Worcester Tornadoes. Daniel holds a Bachelor of Science and a Bachelor of Arts in Sport Management and Journalism from the University of Massachusetts Amherst, and a Master of Science in Television Management from Drexel University.