Alexandre Vogel

Alexandre Vogel is currently the Head of Category Development at Nestlé Nespresso SA, where they are responsible for defining the commercial action plan and associated objectives, and played a key role in launching a new coffee recruitment strategy. With over 10 years of experience in retail, they have previously held positions including Director of Purchases and Procurement at Zapp and Consultant Marketing PGC at Catalina France. Alexandre holds multiple degrees in marketing and commerce, including a Master in Marketing & Strategy from Université Paris Dauphine. They are committed to fully engaging in the digital and technological revolution of the retail sector.