Arlinda Bytyci

Arlinda Bytyci is a seasoned marketing professional with extensive experience in social media and influencer marketing. Currently serving as the Global Social Media and Influencer Marketing Project Manager at Nestlé Nespresso SA, Arlinda is responsible for developing and implementing global marketing strategies, leading TikTok initiatives, and enhancing influencer experiences to bolster brand campaigns. Prior to this, Arlinda worked as a Global Social Media Intelligence & Digital Insights Analyst at Firmenich, where responsibilities included managing social media research projects and analyzing consumer trends. Arlinda's career also includes roles as a Junior Business Analyst at Terr-Espoir, a Marketing Communication Assistant at Geneva Business News, and a Retail Sales Advisor at BESTSELLER. Arlinda holds an Executive Master of Luxury Marketing from CREA - OMNES Education, a Bachelor of Applied Science in International Business Management from HEG, and a Business Certificate from the International School of Management, Germany.