Irene Balascas

Irene Balascas is an experienced marketing professional with a strong background in brand management and sustainability. Currently serving as the Head of Marketing and Sustainability at Nestlé Nespresso SA since May 2021, Irene also holds the position of Head of Sustainability in Nespresso Switzerland and is a member of the Management Committee. Irene's prior roles at Nestlé include Global Brand and Innovation Director for Nescafé Premium, where a successful relaunch of Nescafé Gold was executed, and Global Marketing and Communication Lead for Nescafé Dolce Gusto. Irene has also worked at Danone in various marketing capacities, achieving notable successes in brand repositioning and innovation. Education includes a Master's degree in Economics from Università Bocconi and leadership training from London Business School, among others.