Pedro Amorim Lima is an accomplished marketing professional with extensive experience in trade marketing, brand management, and strategic marketing across various industries. Currently serving as Trade Marketing Manager B2C & B2B at Nestlé Nespresso SA since April 2023, Pedro has previously held significant roles including Marketing Manager at NOS SGPS, where responsibilities encompassed B2B new offer launches and customer loyalty strategies. A proven track record at Nestlé Nespresso SA includes leading trade campaigns, launching innovative products, and generating high market share within the coffee machines category. Additionally, Pedro has a solid foundation in marketing from Unilever, contributing to brand strategies and achieving record market shares. Educational qualifications include a Professional Extension in Brand Management from UCLA and a Bachelor of Business Administration from Nova School of Business and Economics.
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