Bob Kruijer

Bob Kruijer is an experienced professional in data and analytics, currently serving as the Data & Analytics Lead at Neste since April 2023, where the focus is on enabling a data-driven approach in Renewable Road Transportation. As the CEO and Co-founder of Sxratch and the Head of Partnerships & Alliances for the Sample Music Festival, Bob demonstrates a passion for innovation and digital performance art. Previously, at Basware, Bob held positions including Senior Manager of Sales & Marketing Operations and Manager of Marketing Data & Operations, where significant contributions were made to enhance sales and marketing effectiveness. Other notable roles include Head of Web Product Line at Oppex, COO at Screenful, and Director positions at Global Intelligence Alliance, showcasing a strong background in sales, account management, and business development. Bob holds a Master of Arts degree in Communication Science from the University of Amsterdam.