Kristina Axelsson

Kristina Axelsson has extensive experience in brand and portfolio management within the food and beverage industry. Currently serving as the Nordic Brand & Portfolio Manager at Nestlé Professional since September 2013, Kristina oversees the product portfolio with a focus on innovation, profitability, and competitive relevance for the coffee segment, managing brands such as Zoégas, Nescafé, and Starbucks. Previously, Kristina held the role of Nordic Customer Marketing Manager at Nestlé Professional, where responsibilities included project management and concept development for the coffee brands targeting various out-of-home channels. Earlier positions at Fiskars included Trade Marketing Manager and Customer Loyalty & Retail Marketing Manager, where Kristina was responsible for retail marketing and brand promotion at the Iittala outlet. Kristina holds two Master’s degrees in Economics from Lund University and has completed courses in Marketing Excellence and Solution Selling.