Adham Massoud

Adham Massoud is an experienced FMCG professional with a robust background in commercial strategy, category management, trade marketing, and sales. They held various positions at Nestlé from 2013 to 2016, including Field Sales Supervisor in Egypt and Category Manager in Kuwait, where they successfully drove sales growth and enhanced team performance. Most recently, Adham worked as a Category Channel Sales Development Manager for Dairy & Breakfast Cereals and has developed strong omni-channel strategies based on consumer insights. Adham earned a Bachelor's degree in Business Administration and Management from Ain Shams University.