Alice Lee is currently the Consumer Experience Manager at Nestlé, where they focus on enhancing customer interactions within the nutrition sector. Prior to this role, they served as the Head of Data and Insights at Mediaplus Belgium, leading initiatives that integrated advanced analytics to drive brand strategy and market share growth. With experience as an International Brand Strategist and a strong foundation in data analysis, Alice has developed insight-led ecosystems across various industries. Their educational background includes a degree in International Relations from Pontifícia Universidade Católica de São Paulo and an exchange program at Institut catholique de Paris.
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