Alice Yang

Alice Yang is a global digital commerce and marketing leader with over 16 years of experience in driving digital strategies and analytics. They currently serve as the Global Data Driven Marketing Manager at Nestlé and previously held the position of Senior Manager, Global Digital Paid Media at Levi Strauss & Co., where they led global paid media strategies and developed comprehensive measurement frameworks. Alice's career also includes roles in programmatic advertising and social media marketing across various regions, demonstrating a strong capability in enhancing digital performance and consumer experiences. In addition to their extensive professional background, Alice obtained a Master of Science in Electronic Commerce & Internet Computing from The University of Hong Kong and dual bachelor's degrees in Business Administration and Computing from The Hong Kong Polytechnic University.