Anna Meyer has extensive experience in marketing procurement and strategic sourcing, currently serving as Global Category Lead - Marketing Insights Procurement at Nestlé since November 2014. In this role, Anna successfully transitioned categories to above-market levels, managed significant creative and production budgets across Europe, the Middle East, and North Africa, and drove negotiations for key marketing categories while enhancing ROI through innovative remuneration models. Previous roles include Communications Manager at the International Sambo Federation, Innovation Project Manager at Liotech LLC, and Import/Export Manager at Greenhelp. Anna holds a Master of Science in Management from HEC Lausanne and a Licentiate degree in Oriental studies from Novosibirsk State University, supplemented by studies at Shanghai University.
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