Choo

Choo (Michelle) is a seasoned brand manager currently leading the MAGGI SYIOK noodle range at Nestlé. With a robust background in marketing, Choo has collaborated with high-profile brands, including Netflix and Unilever, while building expertise across various roles such as Integration Brand Manager at Entropia and Account Manager at Leo Burnett. Choo's journey began with a Bachelor of Science in Psychology from Curtin University, building foundational skills that have enhanced their approach to brand storytelling and community engagement. Over the years, Choo has demonstrated a commitment to leading creative teams and delivering integrated marketing solutions.