Daniela Scholz

Daniela Scholz is a seasoned professional in marketing and market research with extensive experience in strategic initiatives and brand management. Currently serving as Senior Manager New Business - Coffee at Nestlé since June 2017, Daniela focuses on strategic marketing, communication development, and innovation. Previously held roles include Teamlead Market Intelligence at Nestlé, where leadership of a market research team was paramount in determining growth areas and conducting impactful insights projects. Prior to Nestlé, experience as Senior Manager Consumer Insights at Beam Suntory involved guiding marketing and sales teams through strategic brand questions and leading research projects. Daniela's freelance work highlighted expertise in strategic brand management and category management, while earlier positions at Anheuser-Busch InBev provided a strong foundation in brand positioning, new product development, and market research. Daniela holds a Master's degree in Economic Sciences from HSB Hochschule Bremen – City University of Applied Sciences.