Daniela Serpa is a seasoned business executive with over 20 years of experience in marketing and brand management across multinational companies. They have held significant roles at Nestlé, Diageo, and Fonterra, where they successfully launched multiple products and implemented strategic initiatives that drove substantial growth and market share. Currently, Daniela serves as the Business Executive Officer for Confectionery at Nestlé, following a tenure as the Commercial Communications and Export Manager. Daniela holds an M.B.A. from IESA and an engineering degree from Universidad Simón Bolívar, graduating Cum Laude.
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