Fernando L.

Fernando L. is an experienced marketing professional currently serving as the Modern Channel Manager at Nestlé since April 2023. Fernando also holds roles as Facilitador of Category Management at CENDECO and Category Management Professor at CIAP-UCAB, both since November 2022, and has been teaching Marketing 101 and Trade Marketing at Andrés Bello Catholic University since October 2014. Previously, Fernando worked as Marketing Director at Cervecería Regional, where responsibilities included leading brand strategies and executing marketing plans. Prior positions include Senior Consumer Marketing Manager at Nestlé and various roles at Kellogg Company, where expertise in category management and shopper marketing was developed. Fernando holds an MBA from IESA and a Bachelor's degree in Business from UCAB.