Francesca Vecchi is an eBusiness and D2C Manager with over 12 years of marketing experience in the FMCG sector, focusing on food, beverages, and coffee. Currently based in Milan, Italy, Francesca oversees eBusiness initiatives for Nescafé Dolce Gusto, driving customer acquisition and optimizing the consumer journey. Their previous roles include business development and consumer activation management for Nestlé Waters in the Middle East and various positions at Cereal Partners Worldwide. Francesca holds a Master’s degree in Advanced Marketing Management from Università degli Studi di Milano-Bicocca and completed an ERASMUS program at the University of Glasgow.
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