Ifrah Athar

Ifrah Athar is a Brand Manager at Nestlé, where they focus on optimizing brand portfolios and fulfilling consumer needs. They previously held roles including Brand Integration Lead for Starbucks, where they managed a USD 25 million integration and led numerous successful product innovations. With a Bachelor’s Degree in Business Administration from the American University of Sharjah, Ifrah has extensive experience in marketing and brand strategy across various companies, including Bosch and Damas Jewellery. Known for their analytical approach, Ifrah excels at transforming consumer insights into commercial successes.