James Sinfield

James Sinfield currently serves as the Head of Digital for NESCAFÉ in Europe at Nestlé, where responsibilities include enhancing consumer experience and leading digital transformation within the coffee category. Previous roles at Nestlé involved managing digital marketing strategies across major coffee brands and establishing best practices in B2B marketing. Prior to Nestlé, James worked at American Express, holding positions that focused on strategic marketing campaigns and corporate payment solutions. The career also includes roles at Aimia Inc, LexisNexis, and GRB, coupled with a strong educational background in marketing from the University of Brighton and the Oxford College of Marketing.