João Silva is a seasoned technology professional with extensive experience in IT engineering and digital solutions. They began their career as an intern IT engineer at Banco BPI in 2005, followed by a role as an IS/IT Engineer at Fundação Casa da Música, where they designed and developed intranet systems and improved ERP solutions. João worked at Nestlé S.A. from 2012 to 2016 as a Service Delivery Specialist and later advanced to Digital Brand Presence Solution Lead and Product Manager of Digital Performance Optimizers. Currently, João serves as the Global Head of AdTech, leading initiatives that optimize digital presence and enhance consumer engagement. They hold a degree in Informatics and Computing Engineering from the Faculdade de Engenharia da Universidade do Porto.
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