Luis Cortes is currently the Global Marketing Effectiveness Analytics Lead at Nestlé, where they lead the company's Global MROI Program within the Group Marketing Analytics Team, focusing on optimizing marketing investments through advanced analytics. With over 20 years of experience in marketing and sales consultancy, Luis has developed expertise in analytics solutions, including marketing mix models and revenue management. They have held various roles at Nielsen and ACNielsen, where they managed teams and worked closely with manufacturers and retailers to enhance decision-making processes. Luis holds a Bachelor of Business Administration from Universitat Autònoma de Barcelona and completed a Management Development Program at ESADE Business School.
This person is not in the org chart
This person is not in any teams
This person is not in any offices