Melda Ates

Melda Ates is a seasoned marketing professional with extensive experience in leadership roles across various industries, including telecommunications, consumer goods, pharmaceuticals, and eCommerce. Key positions held include Marketing Manager for the Mass Segment at Vodafone, where innovative prepaid products were launched, and Regional Marketing Lead for Global Business Solutions at Reckitt, where a marketing ecosystem in Africa and the Middle East was established. Melda has also founded a successful digital fashion and home brand, demonstrating strong entrepreneurial skills. With a background in mathematics from Boğaziçi University, Melda combines analytical expertise with creative marketing strategies to drive growth and innovation. Currently, Melda serves as the Head of Growth for eCommerce in the MENA region at Nestlé.