Michael Freeman is an experienced professional in category management and shopper insights, currently serving as Category Lead at Nestlé since September 2023. Prior roles include Senior Category Manager at Kimberly-Clark from August 2018 to August 2023, and positions at Pfizer where responsibilities included Category & Shopper Insight Manager and Shopper Marketing Manager from May 2014 to August 2018. Michael also worked at Unilever as Category Manager and Assistant Consumer & Market Insight Manager from March 2010 to 2014, alongside a role as Retail Analyst. Earlier career experience includes serving as Category Insight Executive at IRI from 2008 to 2010. Michael Freeman holds a Bachelor's degree in Business with Economics from Cardiff University, obtained between 2004 and 2007.
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