Miranda Li is a consumer insight and innovation strategy expert with strong analytical skills, adept at utilizing various research methods such as interviews and ethnographic studies to derive user insights. They held positions as a Senior Qualitative Researcher at Ipsos from 2013 to 2015 and as an Associate Research Manager at Beijing Mindslab Consulting from 2015 to 2017. Miranda later joined Kantar Millward Brown as a Research Manager and subsequently worked as a Senior UX Research Specialist at Alibaba Group from 2018 to 2019. They served as a Senior Innovation Strategy Specialist at Nestlé from 2019 to 2022, focusing on translating consumer insights into innovative concepts. Miranda earned a Master's Degree in International Marketing Management with merit from the University of Leeds in 2012.
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