Rui Barbas

Rui Barbas is a seasoned Chief Financial Officer currently leading financial strategy for Zone Americas at Nestlé, where they previously served in multiple leadership roles including Chief Financial Officer for Zone North America and various strategic positions. With a rich background in corporate innovation and strategy at Nestlé USA, Rui also gained valuable experience as a Strategy Consulting Senior Manager at Oliver Wyman. They hold an MBA from INSEAD and completed an Executive Leadership Program at London Business School. Their expertise centers around driving consumer-centric business transformations and optimizing strategic growth initiatives.