Sofia Parada

Sofia Parada is a seasoned professional with extensive experience in business development, account management, and strategic marketing across various industries. Currently serving as Export & New Business Support at Nestlé since December 2023, Sofia previously held the role of Business Development Manager at Alcon, where achievements included meeting sales targets and enhancing customer relationships within the Vision Care channel. Sofia's earlier positions include Account Manager B2B at Nestlé Nespresso SA, Category Manager and Marketing Category Manager at Dia Portugal Supermercados, and Junior Area Manager at José Maria da Fonseca Vinhos S.A. With a Master's degree in Executive Management with a specialization in Strategy Marketing from Católica Lisbon School of Business and Economics and a Licentiate degree in Economics from FEUC, Sofia combines strong analytical skills with effective communication to drive business growth and customer satisfaction.