SON HOANG

Son Hoang is a seasoned brand manager currently serving as the Senior Brand Manager for MILO at Nestlé Vietnam, where they lead initiatives targeted at teenagers and manage digital and e-commerce strategies. With eight years of comprehensive experience in brand building and business management, Son has previously held roles at CJ Foods Vietnam, where they championed the launch of Bibigo Instant Cooked Rice, and at Unilever, where they oversaw premium skincare brands. Son began their career as a Teaching Assistant Officer and co-founded VES, developing content for expat courses. They earned a Bachelor's degree in Marketing from the University of Finance & Marketing.