Thao Vu is an accomplished professional with extensive experience in shopper insights and market research across prominent organizations. Currently serving as a Shopper Insights Manager at Nestlé, Thao Vu focuses on generating actionable insights to support strategic directions. Prior roles include Funding Channel Market Research Lead at VNG Corporation, where user experience research contributed to business growth, and RnD & Commercial Operation Lead at One Mount Group, developing a digital portal for traditional trade. Thao Vu's background also features significant positions such as Associate Director at Worldpanel by Kantar and Senior Manager at Nielsen, emphasizing project management and client relationship building. Thao Vu holds a Master of Marketing from UNSW and a Bachelor of Commerce from RMIT University.
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