Piret Vahter

Piret Vahter is an accomplished marketing professional with extensive experience in various leadership roles across multiple organizations. Currently serving as CMO and a member of the Board at Net Group Ltd since January 2021, Piret leads a hands-on marketing and sales team while supporting B2B business units. As co-founder of CoachingPlus since June 2018, Piret utilizes coaching methodologies to enhance marketing teams' effectiveness. Previous roles include B2B Marketing Manager at Telia, Marketing Manager at RebelRoam, and various consulting positions where Piret provided strategic marketing services. Piret has also contributed to academia as a lecturer in B2B Marketing and Entrepreneurial Marketing at Estonian Business School and Tallinn University respectively. With an MBA in Marketing from Estonian Business School and an exchange experience at Università Bocconi, Piret's expertise encompasses strategic planning, brand management, and market implementation across both private and public sectors. Notably recognized as a member of the Marketing Team of the Year in 2016 by Best Marketing Estonia.