Adi Ishay

Global Marketing Operations & Communications Manager at Netafim

Adi Ishay has a diverse work experience in various roles and industries. Currently, they are working at Netafim as the Global Marketing Operations Lead. In this position, they are responsible for organizing and managing a comprehensive upskilling and reskilling program for marketers worldwide. They also facilitate cross-cultural collaboration among multiple marketing teams and improve coordination within Corporate Marketing and with the Business Units.

Prior to their role at Netafim, Adi worked at EL AL Israel Airlines. As the Executive Assistant to the VP Operations, they were responsible for managing itineraries, expense reports, welfare, and division-wide events. They also led a project focused on improving airline on-time performance and implemented strategic initiatives, process enhancements, and performance metrics.

At EL AL, Adi also served as an Efficiency Project Leader. They established and led a cross-departmental team for an efficiency program and successfully tracked and managed over 300 diverse efficiency initiatives. They were also part of a strategic team that drove future-fit initiatives for the airline, contributing to shaping its forward-looking strategies.

Earlier in their career, Adi worked as a Senior Flight Attendant & Instructor at EL AL, where they trained junior flight and business class attendants and provided solutions for challenging situations in a stressful environment.

Before joining the private sector, Adi served as an Education Officer in the Israel Defense Forces.

Adi Ishay has a diverse education history. Adi obtained a Bachelor of Arts (B.A) degree in Political Science and Communications from Tel Aviv University in 2011. In 2018, they pursued a Master's degree in Diplomacy from the same institution, completing it in 2021. Adi then went on to earn a Master of Business Administration (MBA) degree from the Tel Aviv University - Coller School of Management from 2020 to 2022. Adi further expanded their knowledge by completing an MBA program at Católica Lisbon School of Business and Economics in 2022. Additionally, they have acquired several certifications including Organizational Leadership from Harvard Business School Online in 2023 and a Certificate of Specialization in Strategy from the same institution in 2022. Adi's educational journey demonstrates a commitment to acquiring knowledge in a range of fields.

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