Dr. Mark Chrystal is an expert in applied AI for retail, currently serving as the CEO of Profitmind and co-founder of MachineCore. With extensive experience in leading retail innovations, they previously held key executive roles including Chief Analytics Officer and Chief Information Officer at rue21, where they executed a significant business turnaround. Dr. Chrystal has also contributed to major retail brands such as Victoria's Secret and The Disney Store, and presently serves on the Board of Bealls, Inc. They earned a Doctor of Business Administration from the University of Liverpool, strengthening their expertise in AI-led business transformation.