Charlotte Chen is an experienced professional in digital analytics and marketing optimization, currently serving as the Head of Digital Analytics and Optimization at NetApp since March 2020. Prior to this role, Charlotte held various positions at Adobe from 2015 to 2020, including Enterprise Marketing Insights Lead and Enterprise Marketing Analyst, where responsibilities included leading executive business reviews, developing a marketing measurement framework, and executing marketing measurement strategies. Charlotte's early experience includes roles as a Digital Marketing Specialist at both Sprinklr and BBC Worldwide, as well as a Summer Graduate Marketing Intern at Adobe in 2014. Educationally, Charlotte holds a Master of Science in Marketing Analytics from New York University, a Graduate Program certification in Graphic and Digital Design from Parsons School of Design, a Bachelor of Arts degree with a double major in Economics and Digital Media & Film from Hobart and William Smith Colleges, and studied Film Production, Cinematography, and Editing at the University of East Anglia.
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