Jessica Forbes

Jessica Forbes is a seasoned professional with extensive experience in measurement and marketing research across prominent companies, including Netflix and Spotify. Currently serving as a Senior Measurement Partner for EMEA at Netflix since July 2025, Jessica has effectively driven advertiser partnerships and enhanced engagement through data-backed insights. Previously, as Marketing Research & Intelligence Senior Manager at Spotify from August 2021 to August 2025, responsibilities included developing testing strategies and educating stakeholders on measurement application. Jessica's earlier roles at Nielsen and Spinnaker Global Ltd involved leading bespoke research projects and visualizing key data insights. With a Bachelor's Degree in Equine Business Management from the University of the West of England, Jessica combines analytical skills with a background in business dynamics from various roles in customer service and project management.