Katie Serror

Katie Serror is a seasoned professional in brand management and licensing with extensive experience in leading initiatives for major companies. Currently serving as Head of Softlines - Fashion & Home Partnerships at Netflix since September 2024, Katie previously held multiple roles at The Walt Disney Company, including Director of Global Brand Commercialization for Disney Princess and Frozen, as well as overseeing Softlines across various brands. With a background at Cabinet Privé as Global Brand & Licensing Director and Mattel, Inc. as Senior Manager, Katie has successfully managed global licensing programs and brand strategies, particularly for iconic brands like Barbie. Early career experience includes public relations roles at Ketchum and FleishmanHillard, complemented by an educational foundation in Communications, Advertising, and Business Management from San Diego State University and the University of Oregon.