Samuel Gu is an experienced business development professional currently serving as a Business Development Manager at Netflix since August 2025, where responsibilities include fostering growth and innovation through partnerships with global CE/mobile companies and leading telecom and IT industry partners in Korea. Prior to Netflix, Samuel served as the Head of Samsung NEXT Korea from July 2022 to August 2025, leading strategic investments in AI, healthcare, media tech, and robotics, contributing to Samsung's technological advancements. Previous roles include Director of New Business Project at Samsung Electronics, where Samuel identified new business areas in gaming, metaverse, and biotech, and Senior Manager of BD and M&A at Samsung NEXT. Initial experience at Samsung Electronics involved pioneering product innovations in mobile technology, notably developing the world's first Windows tablet and Samsung's inaugural gaming laptop. Samuel holds an Executive MBA from Seoul National University and a BA in Public Administration from Yonsei University.
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