Kacper Rafalski

Kacper Rafalski is an accomplished Demand Generation Team Leader at Netguru, directing a team of 12 specialists to enhance global demand generation efforts aligned with sales objectives. With extensive experience in digital marketing, Kacper has held roles as Senior Digital Marketing Specialist and SEO/SEM Specialist, where responsibilities included managing PPC channels, optimizing website SEO for international markets, and employing tools such as Hubspot and Google Analytics. Kacper's previous roles include Digital Marketing Manager at AbuCoins, where leadership of the Marketing Department and strategic campaign creation were key, and Online Marketing Specialist at England.pl Sp. z o.o, focusing on PPC management and conversion rate optimization. Kacper holds a Bachelor's degree in Management from Politechnika Koszalińska.