Barbara Haddad

Barbara Haddad is a marketing and digital journalism expert, currently serving as a journalist for Journal du Luxe since February 2023. With extensive experience spanning various roles, including marketing journalism for NetMedia Group and consumer-focused reporting for Uni-médias, Barbara specializes in topics such as social media, customer experience, and family-oriented innovations. Prior roles include significant marketing and communication leadership positions, including a consultant at LaSer Group and a marketing director at Maximiles Group. Barbara's academic credentials include a Master’s in Geomarketing and Data Strategy from Université Paris XII, along with specialized training in journalism and positive psychology.