Pramuk Elica is a Digital Marketing Specialist at NetStripes, specializing in PPC campaign management and optimization, with a proven track record of increasing ROI by 30% through effective Google Ads strategies and data-driven analytics. Prior experience includes leading digital marketing efforts at Sana Commerce, where responsibilities encompassed email marketing coordination and marketing automation, and a foundational role as a Junior Finance Executive at MAC Holdings. Pramuk holds an MSc in Strategic Marketing from Cardiff Metropolitan University and a professional qualification in Digital Marketing from the Asia Pacific Institute of Digital Marketing. Additional educational experience includes time at Berklee College of Music.