NeueHealth
Barbara K. is an experienced communications and marketing professional with a robust background in the healthcare sector. Currently serving as the AVP of Marketing and Communications at NeueHealth since January 2023, Barbara leads all provider and member communications for a growing Value-Based program. Prior positions include AVP of Provider Engagement at Bright Health, where management of provider communications and engagement was a key focus, and Vice President of Marketing at Essen Health Care, where Barbara developed internal communications programs and enhanced patient visit initiatives. Additional roles span senior communications leadership at Westchester Medical Center, Health Quest, and previous positions in public affairs and strategic planning at various organizations, including the Smithsonian Institution and Physicians Health Services. Barbara holds a BA in Psychology from Lafayette College and an MPA in Health Care from New York University Graduate School of Public Administration.
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NeueHealth
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NeueHealth is a value-driven healthcare company grounded in the belief that all health consumers are entitled to high-quality, coordinated care. By uniquely aligning the interests of health consumers, providers, and payors, NeueHealth helps to make healthcare accessible and affordable for all populations across the ACA Marketplace, Medicare, and Medicaid. NeueHealth currently serves more than 500,000 health consumers and partners with more than 3,000 affiliated providers across the country. NeueHealth consists of two segments, NeueCare and NeueSolutions, each focused on creating a more seamless, coordinated care experience that maximizes value for health consumers, providers, and payors. NeueCare delivers value-driven healthcare to health consumers across the ACA Marketplace, Medicare, and Medicaid through owned clinics and partnerships with affiliated providers across the country. NeueCare takes a consumer-centric approach, developing a true relationship with patients early in their healthcare journey to deliver a high-quality, personalized care experience. NeueSolutions enables independent providers and medical groups to succeed in performance-based arrangements through deep financial alignment, customized population health tools, and strong partnerships with leading health plans and government programs, including participation in the Centers for Medicare and Medicaid Innovation’s (“CMMI”) ACO Realizing Equity, Access, and Community Health (REACH) program.