Neural Sense (PTY) LTD
Lester Ryan John is a seasoned professional in the biomedical engineering field, currently serving as the Founder and Medical Device Engineer at Elemedic and consulting for Neural Sense (PTY) LTD and the UCT Lung Infection & Immunity Unit. With a strong academic background, including a PhD in Biomedical Engineering from the University of Cape Town, Lester held the position of Senior Lecturer at the same institution, where contributions were made as a Project Leader in various postgraduate research groups. Early career experiences include roles as a Software Engineer at 2d3D and a Scientific Programmer at Olrac cc, showcasing expertise in programming and device driver development.
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Neural Sense (PTY) LTD
Neural Sense™ is a neuromarketing company. We conduct cutting edge market research using neuroscience, such as brain monitoring; eye-tracking and biometric technologies. Our services include Advertising Testing; User Testing and Shopper Research. Neural Sense™ enables brands to measure, understand and affect human emotion and behaviour. The importance of Neuromarketing lies in its ability to scientifically assess emotional processes that are subconscious and implicit, thereby providing access to richer & less biased insights than traditional research techniques. So isn’t it time to emote your brand with the science of Neuromarketing?