Brice McBeth is a seasoned entrepreneur and founder of Reap Commerce, an agency dedicated to optimizing e-commerce businesses, where they have achieved significant client growth. Starting their career at IBM as a Product Manager for one of the first web analytics tools, Brice later launched the successful e-commerce site StandishSalonGoods.com and authored the book "Salon Chairs Don’t Sell Themselves." Currently, Brice co-owns Project EDU to support startups in the Dallas-Fort Worth area and serves as an Equity Mentor and E-Commerce Course Instructor for the SKU accelerator program. In addition to their extensive experience in e-commerce, Brice holds a background in Mandarin Chinese from the University of Texas at Austin.
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