Willy Fitters

Willy Fitters is a seasoned Strategy Director at New, an all-in-one creative agency since January 2016, where responsibilities include leading a team focused on brand and campaign strategy, concept development, art direction, design, and copy. Previously, Willy held various strategic roles, including Strategy & Account Director, where account management and brand strategy were key responsibilities. Experience spans across multiple companies, including a significant tenure at Panasonic Benelux as Manager Marketing Communications, overseeing brand strategy in the Netherlands and the Benelux region. Willy also has a strong foundation in corporate communications and sales from previous roles in organizations like Haagtechno bv and Juritex BV. Educational qualifications include a degree in Marketing Communications from SRM and a Bachelor in Marketing from Avans University of Applied Sciences.