Eric

Eric Ma is a highly experienced professional in the sports marketing and merchandising industry, currently serving as Sr. Merchandising Manager for Performance FTW at New Balance since May 2021, following a role as Merchandising Manager. Prior to this, Eric held the position of Sports Program Manager at Shanghai Morning Post and worked at Shanghai Qiangfeng Information & Technology Co., Ltd. as Business Development Director, promoting endurance sports SaaS applications. Eric's background includes significant roles at Shanghai Micro Tech Co., Ltd. and The ACTIVE Network, where a diverse range of responsibilities included account management, product marketing, and market analysis, contributing to successful product launches and client relationship management. Eric earned a Bachelor's Degree in Business & Trade English from Xi'an University of Technology.