New Balance Athletics, Inc., best known as simply New Balance, is an American multinational corporation based in the Boston, Massachusetts area.

Consumer

Consumer Goods

New Balance

New Balance's headquarters in Boston, MA, United States

Robert DeMartini

John Withee

Amanda Lee

Mark Clinard

Joe Preston

Chris Davis

Dave Wheeler

Alan Hed

Chris Quinn

Bob Infantino

Joan McGrail

Anne Davis

John Mark Jensen

Chris Barnett

Paul Gauron

James S. Davis

John E. Larsen

The Leadership Team at New Balance is responsible for guiding the strategic direction and operational effectiveness of the company. Comprising executives from various departments such as finance, marketing, manufacturing, and international business development, the team collaborates to drive growth, enhance brand value, ensure responsible leadership, and deliver innovative products while maintaining a strong commitment to sustainability and consumer experience.

Leadership Team

The Marketing and Branding team at New Balance is responsible for developing and executing strategies that enhance brand visibility and consumer engagement across global markets. This dynamic team collaborates on integrated marketing campaigns, digital marketing initiatives, and product positioning to promote New Balance's heritage of performance and innovation. They also focus on fostering consumer experiences through targeted communications and partnerships within the sports community, ensuring that the brand resonates authentically with diverse audiences.

Marketing and Branding

The Product Development and Design team at New Balance is responsible for the creation and refinement of innovative athletic footwear and apparel. This cross-functional team combines expertise in research and engineering with design aesthetics to develop high-quality products that meet the brand's performance and style standards. They collaborate closely with material development, quality assurance, and digital design to ensure that every product embodies New Balance's commitment to excellence in athletic performance and fashion.

Product Development and Design

The Sales and Account Management team at New Balance is responsible for driving revenue growth through strategic partnerships and effective account management. This team focuses on building and nurturing relationships with key accounts, overseeing domestic and international sales initiatives, and optimizing performance across various retail channels. Their efforts ensure that New Balance maintains its competitive edge in the athletic footwear and apparel market while enhancing customer satisfaction and loyalty.

Sales and Account Management

The Supply Chain and Logistics team at New Balance is responsible for ensuring the efficient flow of materials and products from manufacturing to distribution. This team manages global inventory, oversees logistics operations, and implements data-driven strategies to optimize supply chain performance. With a focus on enhancing order compliance and sourcing materials effectively, they play a crucial role in maintaining New Balance's commitment to quality and timely delivery.

New Balance

Org chart

Board & advisors

Teams

Leadership Team

Marketing and Branding

Product Development and Design

Sales and Account Management

Supply Chain and Logistics

Offices

New Balance

Org chart

Board & advisors

Teams

Leadership Team

Marketing and Branding

Product Development and Design

Sales and Account Management

Supply Chain and Logistics

Offices

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