Eva Gu is the Head of BrandCom for All Categories at New Balance, where they design category marketing strategies to achieve business goals and lead the BrandCom team on various initiatives and digital activations. Previously, they served as the Marketing Manager for Lifestyle and Kids at New Balance, managing brand communication campaigns for the retro-running category. Early in their career, Eva honed their skills as a PR Manager for luxury fashion brands at e&a Communications & Webshandwick. Their extensive experience in both lifestyle and luxury markets has shaped their expertise in brand advocacy and communication.
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