Keri Platt Prather

OUR MISSION? TO REVOLUTIONIZE NATURAL WELLNESS. New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the healing intelligence of pure whole foods and herbs for the benefit of both people and planet. Since 1982, we’ve been going all out to make supplements for the body to really, truly absorb. That means sourcing excellent quality ingredients from where they grow best. It means innovating. Testing. Fermenting. Testing again. Yep… it’s a lot. And we do it all with non-GMO ingredients, no synthetic fillers, and no shortcuts. From wild-caught fish oil to fermented multivitamins to organic plant calcium to potent herbal blends, our products deliver nutrition with uncompromising commitment to quality and sustainability. New Chapter meticulously tests for purity, potency, and identity: Every ingredient. Every product. Every time. It’s not the easiest process. It’s not the fastest process. But we think it’s the best way to deliver high-quality supplements made with the healing Wisdom of Nature. We do wellness well, so you can do you!