Mauricio Perez Prieto

Mauricio Perez Prieto is a seasoned professional with extensive experience in digital business, franchise operations, and key account management across various industries. Currently serving as the Digital Business Regional Director for LATAM at New Era Cap since April 2024, Mauricio previously held roles as Franchise Operations Director at Monkey Papas Mx and as Head of Express and New Verticals at Uber, driving growth and strategic partnerships. With a significant tenure at The Coca-Cola Company, Mauricio advanced through multiple roles, including Team Leader for Global Accounts in Latin America and Commercial and Customer Marketing Director. Educational qualifications include an MBA from Tecnológico de Monterrey and a Bachelor's degree in Industrial Engineering and Systems from the same institution.