Ayelet Frish

Ayelet is one of Israel’s leading strategic and business development advisors and an expert in PR, communications, branding and media with over twenty years of experience in the field. Ayelet worked very closely with President Shimon Peres, both during and after his presidency, in which she served as the President’s senior business development and PR advisor, as well as managed all of his strategic branding, media and communications.

The connections and experience she acquired while working with President Peres bring added value to New Era, as she connects New Era's portfolio companies with top-tier international firms, entrepreneurs and businesspeople around the globe. Ayelet has a proven record of delivering top results and has executed world-class international and national campaigns and projects in which she utilizes her broad network of international contacts. Ayelet holds a BA in Communications and Management and MA in Journalism, both of which she was awarded from the Hebrew University of Jerusalem.